The call of the Philippine Basketball Association has reached the Queen City of the South through the M. Lhuillier Group of Companies.
Owned by businessman and sports patron Michel Lhuillier, with hands-on management participation from sons Michael (vice president for Visayas and Mindanao) and Charles (vice president for Luzon), ML Kwarta Padala brand, just one of the Lhuilliers’ business units, is seriously contemplating on joining the PBA.
“Perhaps for the 37th season,” said a source privy to the interest expressed by the elder Lhuillier, a member of the board of trustees of the Samahang Basketbol ng Pilipinas and chairman of the Cebu City Sports Commission.
Instrumental in launching the basketball careers of Jojo Lastimosa, Samboy Lim, Peter Aguilar and Al Solis, among others, through his teams in the Philippine Amateur Basketball League in the ‘80s, Lhuillier and long-time head coach and Cebu City councilor Raul Alcoseba, the source said, are weighing all options in analyzing the viability of putting up a PBA team in promoting ML Kwarta Padala nationwide.
“It’s only a matter of time although they don’t want to rush things,” the source said. “They recognize the strength of the PBA as a premier advertising vehicle, and their passion for basketball has long been established.”
Provincial games in Cebu City have received consistent backing from the Lhuillier family through the years, a relationship the renowned clan hopes to cement into a more permanent partnership
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